MARKET TEST

What do consumers think of the new Goikoa Snacks?

We carried out a market test in several gyms to see first-hand what sports consumers think of our new Goikoa Crunchy Serrano Ham and Cured Pork Loin Snacks. What aspects do they value most? What is their perception of the quality-price ratio of this product? Would they buy it if they saw it on the shelf? All the answers below.

 

ASPECTS MOST VALUED
BY SPORTS CONSUMERS

Its delicious and characteristic taste

That is a healthy snack with 68% protein

The quality of raw materials

The crunchy snack format

95% of people say it is tasty, delicious, very good or good

POSITIVE RESPONSE TO THE PRODUCT

90% of people say they would consume it, of which 50% say often (at least once a week)

75% of people found it to be good value for money

REAL
OPINIONS
FROM CONSUMERS

“I have tried them and also shared them with my training team and they all liked them very much”

“Great for a couple of times a week”

“Ideal for cheating the stomach… between meals”

“They are delicious, I loved them. I would take them before and after training”

“I think they are perfect with a beer”

“They are delicious! I would eat them in those moments when I’m in a hurry and don’t have time to stop and eat”

“It’s delicious, healthy and natural”

“Very good, when you start you can’t stop!”

Polígono Rocaforte parcela c6, 31400 Sangüesa, Navarra. Spain

(+34) 948 871 423

goikoa@goikoa.com